Jessicurl Ingredient Philosophy

Jessicurl was developed after realising that most products on the market contain ingredients that are bad for curly hair. Whether drying alcohols in hair gels, or harsh detergents in shampoos, nothing ever seemed to treat natural hair with the respect Jess felt it deserved.

Silicones: Let’s start with silicones. Silicones are viscous oily liquids that coat the hair shaft in gloss, giving the illusion of healthy sheen. As most curly hair tends to be dry and often frizzy, silicones seem like the miracle ingredient to combat these complaints. The downside is that most silicones are not water soluble, and can only be removed with harsh detergents. The very detergents needed to remove the silicones strip the hair of all its natural oils, leaving it frizzy and straw-like. This causes the user to think she needs more silicones to combat the dryness. Thus, the cycle begins again. If the user is not using these harsh detergents to remove the silicones, they can build up, creating a barrier on the hair shaft. This barrier prevents moisturizing conditioners from penetrating the hair, further drying it out.

Jessicurl products do not use any silicones. Jess feels that by using ingredients that IMPROVE the health of the hair rather than masking the damage, the end result is a much more vibrant head of curls.

Alcohols: Jessicurl also avoids the use of any drying alcohols in their styling products whenever possible and minimise their use if it’s not possible to avoid them altogether. Many hair gels contain SD alcohol, isopropyl alcohol or denatured alcohol. These ingredients are often included to help the hair dry faster during the styling process. The end result is that they also dry the hair out over time, leaving the user desperate for something to fix the dryness. You will note on the ingredients label for our Spiralicious Styling Gel that it does contain a drying alcohol, ethanol, to be exact. Our bottles of Spiralicious contain about 7/10ths of one percent ethanol. Ethanol is a necessary component in Polyquaternium 69 which is one of the ingredients we use in that gel. Spiralicious is Jessicurl’s most popular product and has been used on curlies around the world (including myself and Jess) for years and there have been no reports of it causing dryness. The proportion of ethanol is so low in this product that it does not have a negative effect.

There ARE, however, a number of alcohols that are actually good for the hair, and are what provide the creamy consistency to most conditioners. The good ones are Lauryl alcohol, Cetyl alcohol, Myristyl alcohol, Stearyl alcohol, Cetearyl alcohol and Behenyl alcohol. The bad ones are SD alcohol, SD alcohol 40, Alcohol denat, Propanol, Propyl alcohol and Isopropyl alcohol. You will never find any of the bad ones in any of the products and are better off avoiding them all together, as they’re really just horrible for curly hair.

Sulfates: Another problem area for curly hair is shampoo. Personally, the wrong shampoo is my fastest ticket to a bad hair day. Curly hair tends to be drier than straight hair, one reason being that the oils naturally produced by the scalp have a hard time making their way down all of our loopy ringlets. Add to this the fact that most curly heads (with good reason) don’t brush their hair, and you have the potential for real dryness, even on hair that is not chemically treated. When using a shampoo that has any of the Sulfate surfactants in it, the curls are often left stripped, parched and feeling like straw.

Because of this, Gentle Lather Shampoo and Hair Cleansing Cream use only the most gentle cleansing agents, such as Decyl Polyglucose and Cocamidopropyl Betaine, ensuring that you have a good hair day EVERY day, not just 3 days after washing.

Jessicurl is not interested in creating unhealthy dependency on their products. Her conditioners moisturise without coating the hair, the cleansers gently wash without stripping, and the styling products sculpt soft curls without building up on the hair. Believe in treating your hair with respect, and you’ll really like the results.